The one question you should always ask when investing

  • “Why do I want to buy what they want to sell?”

Whether you’re buying stocks, bonds, property or funds, it’s the fundamental question behind any investment. And if you’re not sure of the answer, it’s worth bearing in mind the old gambler’s maxim.

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john-kay-economist-and-financial-times-columnist

John Kay, economist and Financial Times columnist. Photo / Getty Images

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