Luxe Listings Sydney

Lifting the lid on agents’ cold calling strategy

PHOTO: Some of the biggest agents use cold calling as a tactic .Source: Supplied

The docu-reality real estate show, Luxe Listings Sydney showcases the world of buying and selling real estate.

Filmed over 80 days, it takes viewers through 17 homes on both sides of the harbour cumulatively worth around $250 million.

Sifting through the dramatic plots within the six-art series are some important take-outs for buyers and sellers.

And there’s insights for those who are neither.

The show revealed just how REAL estate agents get their listings and why house owners get so many unsolicited calls from agents.

Forget the polite pitch in the post, cold calling hustling was highlighted in Luxe Listings as a way agents secure business.

One of the homes featured on the show.

One of the homes featured on the show. Source: Supplied

While some agents think the days of cold calling are over, there are some who get the office juniors to each make hundreds of upbeat cold calls every week, in the hope they pique seller interest. Even the so-called attraction agents, who have built up connections and reputation over their years in their neighbourhoods, take to the phone to boost their pipeline into active buyers and sellers.

The overall goal of these cold calls is to plant the seed of selling your property through them.

Of course agents will also seek to create a sense of urgency.

Cold calling is mostly used to generate listing and appraisal appointments, but can also be used when seeking buyers for a property stuck on the market.

There are scripts that estate agents use in their pesky phone calls.

Regardless of your interest or answer, the agent will want to get through their script, using the art of gentle interruption.

READ MORE VIA NEWS.COM.AU