How Real estate agents leverage social media
Social Media platforms have opened the gates for marketers to explore, influence, and reach their target audience directly. But, for real estate agents, it is the ultimate golden goose. Realtors that leverage social media generate a fortune. Marketing on these platforms is done by realtors at every step; right from sales, creating brand recognition, and surveying.
As per a research conducted by the National Association of Realtors (NAR), social media has given real estate agent marketing a key platform to explore various channels to their optimum level. The following are some findings from this research that will blow your mind.
- More than 75% of realtors try social media to market in various forms
- More than 45% of Realtors stated that marketing on social media provides quality leads
- 99% of millennials prefer an online website to search for real estate listings.
These outstanding statistics surely makes social media the centrifugal point of marketing in real estate. However, how realtors leverage social media to generate breakthroughs is yet to be discovered. Well, why wait? Dive into it straight away!
Advertise new real estate listings:
There are billions of people actively present on Social Media today. It is a shame if its power is not used effectively for marketing. Real estate marketers are using the synergy of social media platforms to attract buyers by listing new buildings for sale. From Facebook to Instagram, there are new strategies available to fulfill the dynamics of real estate virtually.
However, just posting is not enough! It is paramount that these listings are promoted as well on social media. Paid advertising adds to the list of benefits for realtors while leveraging social media. It widens the trajectory of the reach of the audience. Boosting the listings helps in reaching out to people who are not even on your friend list.
Building connection and consistency are the two strong pillars of content creation. Realtors need to create content that is engaging and has a tinge of humour to it. People only share and look forward to the content of any brand that hits them the most.
Regardless of the platform, content consistency is a major key in brand promotion and credibility. For realtors, it is vital to create an engagement plan with their views. Do thorough research and see where your major visitors come from. Plan a social media schedule for your future posts so that you stay connected with your visitors virtually
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