Ledlin Developments

Developer, 28, sells $6MILLION worth of property through his Instagram DMs

PHOTO: The young businessman, who founded company Ledlin Developments at just 21, has sold more than $40million of property this year

A developer who posts pictures of his luxury cars and designer clothes to social media used direct messaging on Instagram to sell $6million worth of commercial property during Melbourne’s strict coronavirus lockdown.

Oscar Ledlin, 28, turned to the photo-sharing app when physical property inspections were banned due to the COVID-19 outbreak in Victoria.

‘When property inspections across Melbourne paused due to the pandemic, we took to Instagram to share our story and take people through our properties virtually,’ Mr Ledlin said.

Oscar Ledlin (left with girlfriend Jessie) used direct messaging on Instagram to sell $6million in commercial property during the coronavirus lockdown

Oscar Ledlin (left with girlfriend Jessie) used direct messaging on Instagram to sell $6million in commercial property during the coronavirus lockdown

Mr Ledlin, 28, (pictured on a flight) has more than 12,000 Instagram followers

Mr Ledlin, 28, (pictured on a flight) has more than 12,000 Instagram followers

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