Confessions of a real estate writer: Why those ads are so terrible

  • IF YOU’VE been in the market for a home you’ve probably had the misfortune of experiencing my loathsome work as a real estate copywriter.

Yes, I am the person who writes things like: “Immaculately renovated two bedroom home with seamless open flow to sun-drenched north-facing deck and garden.”

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This house was described as a ‘charming Edwardian weatherboard’.

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