Crushing It

Are you a real estate agent? Here are the 25 best books to read

PHOTO: Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

A quick Amazon search for real estate books comes up with over 60,000 titles. There is no shortage of coverage on the subject. Whether you are a real estate agent looking to increase your business or an investor looking to grow your real estate portfolio, here is the list of the top 25 best books for real estate agents in 2021. Every one of these books has been hand-chosen because I believe they have had the most impact on my success as a real estate agent.

I’ve made it my goal for many years now to read a book a month. This goal is in addition to the numerous blog posts, youtube videos, and podcasts I follow and listen to. I feel that it’s crucial always to be learning new things. I’ve never picked up a book that I didn’t learn something new. I honestly attribute any success that I’ve had in business, personal, and life in general to a never-ending quest for knowledge and books are a significant part of that. 

I challenge you to set a goal for reading books, whether it be through Audible in the car or setting time aside to read. Pick a number of books that you are going to read this year and stick to it. You’ll be amazed at what reading will do. Not just for your knowledge but your hunger for more information! 

 

The Millionaire Real Estate Agent: It’s Not About the Money It’s About Being the Best You Can Be

The 1st book I ever read getting into the business. It’s like the realtor’s bible. Read this and it’ll spell out all pieces of the business that any agent should plan to invest their time in. Covers lead generation, leverage, mechanics of the business, and finances. Start here!

The Millionaire Real Estate Agent: It's Not About the Money It's About Being the Best You Can Be
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

This book by Chris Smith, who I’ve watched and learned from afar, is one of THE best books for real estate agents on internet lead generation and conversion.  I read this book in the summer of 2017. I had already been doing internet lead generation for years in a big way but got WAY more out of this book than I could have ever imagined.  It has since quadrupled my lead generation and vastly improved my conversion process.

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
6 Steps to 7 Figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Own Destiny

I love Pat Hiban.  I’ve listened to his podcast, Real Estate Rockstars for years.  He’s interviewed some of the best minds in real estate. This book is his step-by-step guide to creating success in real estate.  All steps are relevant and spot-on to truly have success in this business. Pat’s all about actionable content so be prepared to have a lot to do after reading this book.

6 Steps to 7 Figures: A Real Estate Professional's Guide to Building Wealth and Creating Your Own Destiny
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Here’s a book that doesn’t necessarily have to apply to real estate but because Gary Keller of Keller Williams wrote it and he references some real estate examples I’ll put it here.  It’s just a great reminder, especially after reading the books above, that real success is done ONLY with focus. That’s not to say you can’t do multiple things in real estate to be successful.  However, after reading this book it’ll make sense as to why focusing on your “one thing” is like pouring gasoline on a fire.

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional

It’s no mystery that your first year in real estate is likely going to be the most challenging year you face. Many agents give up before even hitting their one-year mark.  Much of this is due to the expectations of agents that get into the business.  With Dirk Zeller’s book, Your First Year in Real Estate, he shares the proper expectations and gives solid advice on how agents should spend each day throughout the year.  He also shares some of the common pitfalls that new agents make, saving you some time and energy.

Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional

Best Books For Building A Real Estate Business 

Additional reads that could be good for any business owner but should also be read by real estate agents. After all, we are independent contractors, and if you don’t approach selling real estate like building a business, you are already missing the mark. The one thing that separates the part-time, below-average agent from a full-time, high-producing agent is the mindset of building a business around selling real estate. Building a business comes with creating systems, hiring, firing, and putting resources to work for you in the most efficient way possible. These books will help you do that.

 

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Anyone working with a partner MUST read this book.  Even if you don’t have a partner, this book will help you identify holes in your business.  Holes that once filled, will help catapult your business even further.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Finances 101. This book should be a must-read in high school before you are allowed to graduate. This will shape the way you think about money, business, and future plans. Always think with the end in mind. If you haven’t read it, I highly recommend starting here then getting into the many other books in the Rich Dad series.

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Gary Vaynerchuk gave me a good kick in the teeth while reading this book. You’ll realize that if you truly want to succeed in any business, you need to cut the excuses and go all out. He also shares some great actionable nuggets. If you’re a Gary Vee fan already you’ve probably heard a lot of the material in this book on a keynote video. But if you don’t follow Gary this book may just inspire you to. He’s also the one that inspired my post about the $1.80 strategy.

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

For the first two years in my general real estate career, I was a real estate agent that WANTED to be a business owner but didn’t know how to create the success I was looking for. I was a great agent so I assumed it would be easy to run a great real estate business. If anything being a good agent has been the biggest hamstring on running a successful business and this book exemplifies exactly why that is and how to fix it. I still don’t have it all figured out but I’m getting closer each day and this book is a major reason why.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

READ MORE VIA KYLE HANDY

MOST POPULAR